A website acts as a major hub for companies and corporations whether big or small. For small businesses though, it can be the most crucial factor in their branding and marketing initiatives.
It’s important to make your website very visible for potential customers but you must also keep in mind to meet their needs in terms of overall user experience, content, and appearance. You can spend thousand of dollars for a website but the major concern is still potential revenue loss from its poor design and function.
Below are a couple of mistakes you might be making to your website.
Overlooking Your Target Audience
When there are so many things you have to manage in your website, the outside factors can be easily overlooked such as your target audience. Before a website can be successful, you must know your target audience first. Do research and use it in your web design process.
For example, consider youthful color schemes and imagery, and mobile website compatibility when targeting women in the 20 to 30 age range. For the older market, try to use larger font sizes and make the navigation much simpler.
You’ve thought about targeting everyone but that is no possible. Attempting to please all will leave you impressing no one. Research your target audience and focus on creating the possible experience for them.
Too Much Design Effects
Too much of anything is bad, and this holds for web design too. Over designing your website can end up with a busy looking products which will negatively affect your viewership. Avoid going overboard with your Web design element and instead, focus on attracting your users. This can be done with a simply yet elegantly design website.
One thing to take note – a visitor already knows what they want from your website. If they can’t figure out how to get it in the next couple of seconds, you have failed your customer and you need to redesign your website.
Clear to Call Action
What do you your customers to do once they hit your homepage? Guide them all the way this can be buying your product, subscribing to your newsletter, or contacting you.
Ensure your content answers your user’s question of “What’s next?” so that you can help them navigate accordingly. The most effective call-to-action takes place immediately on the homepage or in a centralized point on every page on your website.
First impressions matter, especially when it comes to keeping your business afloat. Don’t allow your customer to make assumptions about your business because of a poorly designed website.
Categories: OthersWebsite Development